Selected work 01
At Qlub, I worked across multiple product areas, including the vendor panel, customer app, and vendor design system. A key focus area was the gift card purchase and redemption experience within the customer app.
Context
Qlub serves restaurant guests and merchant teams through payment and operations experiences that need to feel fast, clear, and dependable in real world dining environments.
My role
I was part of a team of five designers, with primary ownership of the vendor panel, strong contribution to the customer experience redesign, and end-to-end ownership of the gift card purchase and redemption flow.
Multi-Region (30+)
🇦🇪 🇯🇵 🇭🇰 🇧🇷 🇹🇭 🇰🇼 🇬🇧 🇺🇸
Designed for users across multiple regions, requiring sensitivity to different payment habits, dining behaviors, and cultural expectations.
Product areas I worked on
Customer App & QSR App
Designed a faster and more intuitive payment experience for diners reviewing, splitting, and paying their bill.
Vendor Panel
Improved merchant facing workflows through a clearer and more scalable operational experience for owners, admins, and staff.
Qlub gift cards
Designed a revenue-driving loyalty feature that allowed users to purchase and redeem gift cards with minimal friction
Customer App and QSR App
The customer experience entered the journey at a critical moment:
The customer experience entered the journey at a critical moment, when diners were ready to review, split, and pay their bill. Because this happened at the end of the restaurant experience, the flow needed to feel fast, intuitive, and low-friction, while still supporting business needs such as promotions, merchant visibility, and flexible payment options.
Customer App Redesign
Redesigned the end of meal payment experience to make reviewing, splitting, and paying the bill faster, clearer, and easier to complete.
My Role
Helped shape the redesigned customer experience by identifying usability issues in the existing journey, improving key flows, and working closely with project owners and PMs to refine the experience incrementally.
How I Contributed
- Used Microsoft Clarity to identify behavioral patterns, friction points, and usability issues in the live experience
- Focused on key journey pain points, including split bill interactions and delays during payment
- Collaborated with stakeholders to review findings and improve the experience section by section
- Supported a phased rollout by testing the redesign in selected restaurants before wider adoption
- Helped strengthen the overall UX through iterative improvements and validation
Problems We Solved
- Simplified split bill interactions
- Reduced friction during checkout and payment completion
- Improved the overall clarity and usability of the customer journey
Impact
- Improved checkout speed and flow efficiency
- Reduced friction in split bill interactions
- Improved payment completion experience
- Created a smoother and more reliable checkout journey
Qlub Gift Cards
Introduced a new gift card feature as a loyalty-driven experience, allowing users to purchase gift cards for friends or for themselves while unlocking added value through a discount-based offer.
One Card
Multiple Brands!
Validity 12 Months
Ramadan Kareem
Validity 12 Months
Happy Birthday!
Validity 12 Months
Happy Anniversary!
Validity 12 Months
Thank You!
Validity 12 Months
Buy Gift card
and get discount
My Role
Led the design of the gift card feature, with end-to-end ownership of both the purchase and redemption flows, working closely with product and engineering to bring the experience to launch.
How I Contributed
- Owned the UX for both gift card purchase and redemption journeys
- Worked with product and engineering to define and refine the feature experience
- Designed the flow to clearly support both gifting and self use scenarios
- Monitored buying behavior and early usage patterns to understand adoption and improve the experience
Problems We Solved
- Clarified a new feature concept for users at first use
- Reduced friction across purchase and redemption flows
- Created a more intuitive and engaging loyalty driven experience
3.6K+
Gift card purchases
Gift Card Purchase Impact
SAR 1.2M+ in purchase value across 3.6K+ purchases and SAR 867K+ in redemption value.
Qlub Vendor Panel
Overview
The Vendor Panel supported the operational side of the Qlub ecosystem and was used by vendors, admins, and waiters across desktop and tablet experiences. Vendors and admins primarily used desktop for configuration and management, while waiters used tablet-based workflows, especially within the QSR order experience.
My Role
Led and contributed to key vendor-facing experiences across operations, configuration, and workflow design, with a focus on creating clearer, more scalable tools for restaurant teams.
How I Contributed
- Designed and refined vendor-facing workflows used across desktop and tablet
- Worked on operational and configuration experiences for vendors, admins, and waiters
- Helped shape product directions through exploration, usability thinking, and scalable interaction design
- Collaborated with product and engineering to improve clarity, flexibility, and ease of use across the panel
Menu Insights
Explored AI-supported concepts to help vendors better understand menu performance and surface more useful operational insights.
Theme Customization
Designed customization tools that allowed vendors to adapt the QSR experience through brand elements such as color, typography, logo usage, and visual style.
Restaurant operations
Designed operation settings that made it easier for vendors to manage opening hours and day-to-day restaurant setup.
