Selected Work 02
A fintech product environment focused on creating clearer and more scalable digital experiences across web and mobile platforms.
A fintech product environment focused on creating clearer and more scalable digital experiences across web and mobile platforms.
My Role
As an Associate UX Lead in 2024, I contributed to shaping product experiences from strategy to execution, working closely with product and engineering teams to improve usability and support better product decisions.
Responsibilities
Product strategy, interaction design, user research, design QA, flow design, interface design, and collaboration across teams.
Platform
iOS, Android, and web applications.
Core Product Areas
Payments and Collection
The mobile experience helped businesses collect money through practical tools such as payment links and payment pages, making it easier to receive payments without complicated setup.
Getting Started Experience
Designed the initial experience to give users a clear entry point into the platform, helping them understand the value of the product and choose between starting a free trial or continuing with setup.
Discovery and Benchmarking
Spemai began as an MVP, with early requirements coming directly from the CEO and product owners. We started by identifying a small set of core product features, then gradually scaled the mobile and web platforms as the business and product direction evolved.
Payments, Payouts, and Financial Tools
Designed tools that helped businesses collect payments through options such as payment links and SMS Pay, manage payouts more efficiently, and track financial activity through features like expense tracking.
AI Exploration
As the product evolved, we explored AI driven pilot initiatives, including chatbot experiences integrated with channels like Telegram and Facebook, as well as document based search capabilities that allowed teams to train and retrieve internal knowledge more efficiently.
Landing Page Design
Designed Spemai’s main SaaS landing page to improve how the product was presented, make the value proposition clearer, and create a stronger first impression for potential users.
My Role
Helped shape the landing page experience by improving structure, messaging, and visual clarity
Problems We Solved
Clarified the value proposition, improved content flow, and created a stronger first impression for new users.
