Hey, I’m Sanoj. Since you’re here, let me tell you a little about myself.

I started closer to code. Then I found product design.

My journey into design didn’t start with Figma. I came from a software and front-end development background, which taught me early on to think about systems, constraints, and how things actually get built.

Over time, I became more interested in the problems behind the interface: why people struggle, what the business is trying to achieve, and whether we’re solving the right problem in the first place. That pulled me deeper into UX, and eventually into product design.

Today that technical foundation is still a big part of how I work. I move between user needs, business goals, design decisions, and technical feasibility, and increasingly use AI to shorten the distance between an idea and something real.

I’m interested in more than the interface.

For me, product design is about finding the opportunity inside a problem. That means understanding the people using the product, the business behind it, and the technology that makes it possible.

Sometimes the answer is a better interface. Sometimes it’s simplifying a workflow, questioning a requirement, or finding a completely different way to solve the problem.

AI has become another part of that process, not a replacement for design thinking but a way to explore more ideas, prototype faster, and get closer to working products.

How the work has changed

I began working in 2018, across both design and front-end development. The companies changed, and so did the question I was being asked to answer.

1. 2018 – 2020

   Foundations in code

   Building interfaces, and learning what it takes to actually ship one.

   • Nuclei Technologies Trainee UI/UX Engineer
   • Cloud Solutions International Associate UI/UX Engineer
   • Virtusa UI Engineer

2. 2020 – 2022

   Into user experience

   Moving from how a screen is built to why it works the way it does.

   • CodeGen International User Experience Engineer

3. 2022 – 2024

   Complex products, senior work

   Accessibility-focused projects, enterprise platforms, and leading the experience rather than a screen.

   • Virtusa Senior UX Designer
   • Spemai Associate UX Lead

4. 2025 – 2026

   Product design, end to end

   Owning a platform used in 30+ countries, and using AI to move from problem to shipped product.

   • qlub Senior Product Designer

Along the way that work has been connected to brands and products such as Costco, TravelBox, Versine Media, British Communications, and Blooming Brands. Two pieces of it are written up in more detail: the qlub product and platform work, and building an agentic design system.

One problem I couldn’t solve with a Figma file.

In 2018 I noticed a gap in Sri Lanka’s design community, and started UI/UX Designers Sri Lanka as a place for designers to connect, learn, share what they know, and grow together.

Today it has grown to nearly 12,000 members.

It was the first real problem I solved outside client work, and it followed the same path my product work does: notice the problem, find the opportunity in it, build something, then keep it alive.

When I’m not designing…

I travel whenever I can, and spend a lot of it exploring places I haven’t been to yet. Most of the photographs at the top of this page come from those trips.