Meet Sanoj.

AI native Product Designer with 8+ years of experience across fintech, AI SaaS, and enterprise B2B. Currently exploring AI-augmented design workflows to support better handoffs.

Where I’ve worked

qlub

Senior Product Designer

Jan 2025 to Jul 2026

As a Senior Product Designer at qlub, I led the vendor panel experience and the vendor panel design system across a product used in 30+ countries. I also contributed to the customer app and QSR app.

Associate UX Lead

Jun 2023 to Sep 2024

As the main UX lead at Spemai, I led the design of the Spemai mobile app and Spemai web application across commerce and payment products for Singapore and Sri Lanka.

Senior UX Designer

Feb 2022 to Jun 2023

As a Senior UX Designer at Virtusa, I contributed to digital products for British Telecommunications and Virgin Media, including the BT app, user research initiatives, and a mobile application used by field technicians.

View full resume ...

I started in 2018 as an intern UX engineer.

That early foundation shaped how I approach products today.

I’ve worked across brands, products, and regions.

Each one taught me how to design for different contexts.

I grew into a designer focused on user experience.

Clearer flows, better usability, and stronger product thinking became my focus.

My work expanded into systems and collaboration.

Design became not just about screens, but about how teams and products scale.

Now I’m moving toward designing and building with AI.

A designer who can think, prototype, and create faster with code.

Notes from the work

Reflections, experiments, and product thinking shaped through real projects.

Qlub

Contactless Payments & Digital Menus for Restaurants

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Coming soon

Spemai

Toolkit to start, manage and scale your business

Read case

Latest AI experiments

The case study era is shifting. Designers are moving closer to real product thinking, rapid experimentation, and building features that solve actual problems.

New

AI Dining Assistant

An AI-powered restaurant assistant concept designed to help groups choose the right meal combinations based on size and preferences through a simple tap-based or voice guided experience.

12 Jun 2026

New

Agentic Design System

A case study exploring how a design system was introduced into an existing product with no prior system, then evolved through Claude Code and Claude Design to create a more scalable, AI-assisted design workflow.

12 Jun 2026